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Business Boy.jpg Privacy Policy
Your privacy is important to us at Rock-a-bye Baby Kids, Inc. (henceforth RBBK.) Our Privacy Policy describes the types of information we gather online and at our stores as well as how we use it. Please read this information carefully. If the information practices of RBBK change, we will let you know by posting the Privacy Policy adjustments on our Web site. We will notify you by e-mail of any such material changes before we use your Personal Information in a manner not previously disclosed in our Privacy Policy. At that time, we will remind you that you always have the opportunity to opt out of any new use of your Personal Information (as more fully set forth below). This Privacy Policy also covers our off-line privacy practices.
Use of Information
We gather certain types of customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. Rbbk.com as well as Rock-a-bye Baby Kids stores may also use this information to make offers to you, help us develop and improve Rbbk.com and tailor our site to your interests.
Information Collected
Rbbk.com collects two types of information about users: "Personal Information" (such as name, e-mail address, phone number and mailing address) and "Aggregate Information" (such as information about how many users log on to our sites on a daily basis).
Personal Information Collected
Personal Information is collected online and within our store locations when users voluntarily register to receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on Rbbk.com. We may receive personal usage and demographic information from our stores and from third parties we work with.
Aggregate Information Collected Online by Rbbk.com
Aggregate Information is nonpersonally identifiable/anonymous information about you, such as the pages you access most frequently. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who accessed a certain page on rbbk.com is Aggregate Information that does not personally identify a specific user. Tracking Internet Protocol (IP) addresses is one method of collecting Aggregate Information about your activities online and information volunteered by you.
Sharing Information Collected with Third Parties, Consultants and Affiliates

RBBK does not share, sell or trade with third parties your Personal Information gathered online or at our stores, such as e-mail addresses, Personal Information collected as part of an online survey or other specific details about you. We do not contribute to or participate in cooperative databases, which give other companies access to such Personal Information. For privacy purposes, all information relating to our customers is stored on a highly secure server in an encrypted format.
Rbbk.com may share Personal Information gathered online with consultants and Rock-a-bye Baby Kids stores or for any internal business purpose and may also divulge Personal Information if such information is required for RBBK and RBBK.com to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or if Rbbk.com believes that membership has been used to commit unlawful acts or acts that may endanger the health or safety of another user or of the general public. In addition, Rbbk.com receives personal usage and demographic information and uses this information to improve our products and services.
RBBK may share Aggregate Information with affiliates and consultants for any internal business purpose and with third parties for their advertising and promotional purposes.

E-mail and Electronic Newsletters
Rbbk.com may offer electronic newsletters and e-mails to those who have provided their e-mail address. You will only receive a newsletter or e-mail if you voluntarily sign up to receive these items. Unsubscribe instructions are included in each electronic newsletter and e-mail
Information Removal
If you prefer not to receive information from Rbbk.com, either by e-mail or postal mail, please let us know by sending us an e-mail at admin@rbbk.com with 'REMOVE' in the subject line. Please be sure to include your full name, e-mail address, current postal address and any message. Please note that such requests may take up to six to eight weeks to become effective.
Children and Privacy
Rbbk.com is concerned about the safety of children when they use the Internet, and understands that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Rbbk.com Web site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. The Rbbk.com Web site is not directed to children under the age of 13, and we will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.
Links to Other Sites
Rbbk.com may contain links to sites other than our own. Those sites may have their own privacy policy, or no privacy policy at all. We have no responsibility for those sites and provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with Rbbk.com's Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Rbbk.com does not control the content that appears on these sites and takes no responsibility for their content, nor should it be implied that Rbbk.com endorses or otherwise recommends such sites or their products or services offered.
Corrections To Personal Information
You can ask us by e-mail for a summary of any Personal Information that Rbbk.com has retained about you. Please address your request to admin@rbbk.com with' Personal Information Request' in the subject line. We will send such information for review only to the e-mail address or mail address that we have on file for the visitor name that is associated in our database for such information. If at any time you wish to change, correct or update your Personal Information, or have it removed from our database, please send your request to admin@rbbk.com with 'Update Personal Information' in the subject line. Please be sure to include your old information and your updated information; such as current e-mail address, full name and current postal address.
Additional Information
No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Rbbk.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, Rbbk.com cannot ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including but not limited to limitations of damages and application of the law of the State of Texas. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL RBBK.COM OR ITS AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE RBBK.COM SITE, EVEN IF RBBK.COM OR AN AUTHORIZED REPRESENTATIVE OF RBBK.COM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Acceptance of Terms
By using the Rbbk.com Web site, you signify your acceptance of our Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Rbbk.com Web site. Your continued use of the Rbbk.com Web site following the posting of changes to these terms will mean that you accept these changes accordingly.
Last modified: March 1, 2004
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